It’s Brad’s vision to bring the high he feels, the nightclub vibe, to the world we all live in even when we’re not in Las Vegas. A couple of years ago he opened a yogurt shop in New Jersey that’s basically a yogurt dayclub. “I do a yogurt concept with the music,” he told me. “It’s based on DJ culture. When you come in, it’s like a nightclub.” And if you think that sounds like a stupid idea, consider that this 1,100-square-foot yogurt shop netted a million dollars last year, and Brad is opening ten more.

24 Hours at Club Marquee in Las Vegas: Men’s Lives: GQ

What could “a yogurt concept with the music” possibly mean? Is there such a thing as YDM? I don’t understand.

  1. supcakes reblogged this from pseudoprofoundelectronicartists
  2. whatafoolbelieves said: I guess the world is finally ready for the ten-minute house banger I wrote about Yoplait Thick and Creamy Blackberry Harvest. DROP THE ‘GURT.
  3. barthel said: FIELD TRIP
  4. likeapairofbottlerockets said: amazing
  5. pseudoprofoundelectronicartists reblogged this from perpetua
  6. bmichael said: This was a weird, befuddling thing to read overall.
  7. imathers said: YDM! You heard him, internet, someone has to make that a real thing now.
  8. hardcorefornerds said: 'DJ culture' ahem
  9. perpetua posted this